While completing the research for this article, admittedly I was becoming a bit frustrated. What is it with these companies that have credit cards offers that no one could seem to access online? Seriously, what is the point?

If I am interested in your organizations’ credit card, I would expect to go online and search for your card and…voila, an entire website with all the information I need appears. It’s not magic; it’s the way things should be, any good marketer knows that.

Well to my surprise, this is not what I experienced while searching for the Elan credit card. Instead I was greeted with a card member services page for all my search effort. Now tell me, how can I become a member when I can’t even find information on the credit card offer to decide if to follow through with an application.

On further investigation, I realized that the Elan membership page was powered by Elan Financial Services so I thought If I visited their site, I might gain access to the details of the Elan credit card offer.

Once I landed at www.elanfinancialservices.com it became clear why there were no specific credit offers splashed across the Internet and on this occasion I would let go of my frustration because I now understand what Elan is all about.

You see Elan is actually a transaction management company that offers credit cards and other financial services to its partners.

They do not offer credit cards to the general public, but rather they handle the background work such as card authorization processing, system monitoring and point of service transactions to name a few. You can click here =>